Élisabeth Rioux is the founder and creative force behind Hoaka, the Quebec-born brand she launched in 2016. Her point of view blends entrepreneurship with a strong sense of confidence, self-expression, and connection, shaping a world that feels bold, personal, and deeply engaging.

Through Hoaka, she has built more than a label—it’s a community-driven brand rooted in authenticity, individuality, and feeling completely at ease in your own skin. Discover more on Instagram @elisabethrioux!